Sports Media

MLB’s new streaming pacts aren’t ideal, but RSN carriage battles are far more damaging
Two weeks into the 2022 MLB season, one of the more popular punching bags among the league’s fans are its new streaming deals. This season, MLB inked a new deal with Apple that gives the company a Friday night doubleheader on Apple TV+ each week as well as a pact with...

Bruce Cunningham Says Goodbye
If you know anything about Bruce Cunningham, you should know that he’s a connoisseur of music from the 1960s, 70s, and 80s, through and through. So, a couple of weeks ago, he was chatting with a young reporter at WBFF-45 named Maxine Streicher and he happened to...

The seeds for this year’s wild NFL broadcaster carousel were planted back in 2016
Over the last month or so, despite the season coming to an end, the NFL has been a popular subject in sports media circles. This might seem surprising, with the NBA and NHL in full swing and March Madness on the horizon, but the reason for the NFL’s media superiority...

NCAA Tournament Television Preview
It’s mid-March and time for the question that annually grips millions of viewers on the verge of the NCAA basketball tournament. No, it’s not “Who’s going to be the No.1 overall seed?” or “Which player will use the tournament as a springboard to leave college to head...

Bruce Cunningham To Retire
This spring, summer and fall, you can add Bruce Cunningham to the list of folks nestled on their couches watching the Orioles and Ravens embark on a new season, as Cunningham announced Sunday his retirement from the anchor desk at WBFF-TV 45. Cunningham, the only...

5 ways The Athletic’s sale to the New York Times might benefit subscribers
Last week, The Athletic was sold to the New York Times for a whopping $550 million. In a statement announcing the news, founders Alex Mather and Adam Hansmann told subscribers that nothing would change “at this time,” leaving the door open for future tweaks that could...

Orioles Head Back To Hearst
When Major League Baseball returns from its lockout, Orioles fans will have a new/old place to listen to the team’s radio broadcasts. Orioles’ management announced a new deal with Hearst to air the team’s games on 98 Rock (WIYY 97.9 FM), WBAL (1090 AM and 101.5 FM),...

ESPN Adds The Mannings; Loses Maria Taylor
Call this week a split decision for ESPN, as the channel grabbed a big, splashy win in finally snagging Peyton Manning for “Monday Night Football” (sort of), while taking a big, ugly loss in watching Maria Taylor scoot from its ranks seconds after anchoring NBA...
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