by Scott Lewis | Feb 20, 2021 | Major League Baseball, Sports Business
The first association of “LA” and “Wizard” will always return first with John Wooden, the “Wizard of Westwood” who coached UCLA to 10 NCAA basketball titles in 12 years from 1964-1975 . As an undergrad student at UCLA in the mid-1990s, I was fortunate to have had the...
by Scott Lewis | Feb 10, 2021 | NFL, Sports Business
First came the Obama spot. Then came the Deflategate commercial, followed by the Mike Tyson commercial. This year – the GOAT commercial. In each case, Michael & Son, the family-owned plumbing and heating company based in Alexandria, VA, has continued to set the...
by Scott Lewis | Feb 5, 2021 | NFL, Sports Business
Although the majority of those who read of this story may not be among Gen Z (i.e. born between the mid-1990s and early 2010s), this story will thank them for being the generation that is driving the ways that other generations can now consume sports content (e.g....